Mina Women introduces Thea and Simone of Lomas Kerr

Mina Women introduces Thea and Simone of Lomas Kerr

Mina Women introduces Thea and Simone of Lomas Kerr
Mina women is a series dedicated to the Wahine that shape, wear and celebrate our collections. Walking beside us since inception, this Mina community has inspired our evolution through their own craft and leadership, supporting the decisions and ethos we have held true to, along the way. 
Mina Women introduces Thea and Simone of Lomas Kerr

Simone and Thea are part of team Lomas Kerr, missing was Julia who at the time of the shoot was 9 months pregnant. Lomas Kerr is a collective of creative, hard-working brand and public relations women, who have become a true extension of my team.

We partnered at a moment when the media landscape was in a state of flux and felt we needed a fresh perspective to create an authentic strategy to connect with media and ambassadors.

Operating in a fluid, less traditional way, their team recognised that as a small business, we don't often have the luxury of time and required a dynamic and responsive approach.

Mina Women introduces Thea and Simone of Lomas Kerr
Mina Women introduces Thea and Simone of Lomas Kerr

Left (Thea) wears the Edun Knit in Avocado with Moi Pant Natural. Simone (right) wears the Collared Sweater with Essential Skirt Black

Mina Women introduces Thea and Simone of Lomas Kerr

Even more important, Lomas Kerr is a reflection of our brand values and how they represent us and truly embody our brand values of respect, authenticity and kindness.

The team has played a fundamental role in the current success of Mina and it's a pleasure to work with them as they support us in the way we connect with our community.

Mina Women introduces Thea and Simone of Lomas Kerr
Mina Women introduces Thea and Simone of Lomas Kerr
Mina Women introduces Thea and Simone of Lomas Kerr
Mina Women introduces Thea and Simone of Lomas Kerr

(Left)Thea wears the Manifest Jumpsuit and Simone (right) wears the Aster Top and Studio Pant in Black Plisse

#Minacommunity

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