"We’re so spoilt in NZ with such talented, progressive, brave labels. I find the smaller brands take lots of risks, use beautiful, interesting fabrics, and are making huge leaps in sustainability."

Can you tell us a little bit about yourself/family, your background and your career journey?

One of my first jobs out of school was assisting a freelance fashion stylist. We clicked immediately and worked together for 5 years. She later started a fashion magazine, where I worked my way up to Fashion Editor. I had a pretty incredible start to my career! (With lots of hard work)

I’m now a freelance fashion stylist, which I LOVE. No two days are the same, and I get choose my work days and hours.

My husband and I live in Mt Albert, Auckland. The best suburb ever. We have twin almost 5yo boys who are rather wild at the moment. They start school in June, and are so pumped, it’s all they’ve talked about since the start of the year

What was the transition like into freelance work?

Pretty easy initially, as I was already assisting a freelance stylist. But I definitely had to learn lots about budgeting, planning and savings way before I was ready.

I’ve noticed you champion smaller local brands in your styling work, why is that?

We’re so spoilt in NZ with such talented, progressive, brave labels. I find the smaller brands take lots of risks, use beautiful, interesting fabrics, and are making huge leaps in sustainability.

How would you describe your personal style?

That’s a tough one!! I don’t think I have one style… some days it’s vintage mens trousers with an oversized shirt and boots, others I’ll wear a pretty Mina dress with a headband and slides.

Maybe less style, but I like to wear a lot of second-hand and NZ made.

Have you seen any shifts in the fashion industry in the last year?

Definitely. The emergence of several made to order brands is really exciting.

What does ‘Mina’ mean to you?

Wearable. Very me! Easy. Chic.